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Email Marketing Services

  • Integrate free subscription email capture forms into your website
  • Create double opt-in systems for increased security
  • Manage your email lists, including new subscriptions and unsubscribers
  • Help you deliver secure emails
  • Provide content strategy advice
  • Automate the entire process
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Email Marketing the Right Way

Email marketing is a smart investment for businesses looking to build their customer base. In fact, it’s one of the most cost-effective ways to increase sales. Customers who have opted in to your email list tend to shop more and spend more. According to the Direct Marketing Association, 66 percent of consumers have made purchases online as a result of an email marketing message.

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Best Email Marketing Results

For the best results, however, you need to do it the right way and the legal way. Spam emails will ruin your reputation and damage sales. VSF Marketing is a lead generation company in Clearwater that knows how to get results the right way.

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New Laws for Email Marketing

In the US, the CAN-SPAM law establishes rules for commercial emails and sets out tough penalties for violations. In 2014, Canada toughened their spam laws, meaning marketers need express or implied consent to send emails, they must clearly identify themselves in messages, and must include an unsubscribe option in all emails. Are you in compliance with these laws?

Here are some essential guidelines to ensure your email marketing campaigns are effective

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Build Your Email List Organically

  • Place your opt-in form on your website, or share on social media
  • Add your signup form link to invoices
  • Publish useful content with a link to your email newsletter
  • Deliver personalized emails with an opt-in form
  • On your “Contact Us” form or ecommerce checkout page, add a checkbox to signup to your newsletter
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Avoid Spamming

  • Use opt-in forms, or even better – double opt-in emails – to generate qualified leads
  • Don’t purchase third-party email lists
  • Make sure every message offers a clear method to opt-out or unsubscribe
  • After a purchase, don’t automatically add customers to your mailing list, give them a choice
  • Clearly identify your business in emails
  • Use subject lines that accurately reflect the email content
  • Provide a physical postal address of your business

As a top email marketing agency in Clearwater, we can ensure you’re complying with the latest regulations regarding email marketing. Call us today to learn how we can help your business grow.

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Improve Your Email Success

  • Optimize email subject lines to increase open rates
  • Provide useful content that builds your credibility
  • Provide relevant content that addresses the needs of your target audience
  • Use time-sensitive offers
  • Target specific customer personas
  • Include clear calls-to-action
  • Makes sure your landing page is optimized for conversions